Yieldstreet Rebrand
I set out to humanize Yieldstreet so that their
strong ethos would reflect
in this new branding.
A presentation deck of a company rebrand project (sample).
Guides the viewer through the journey from start to finish, including an overview of the competitor analysis to a showcase of various print and digital product mockups using this new branding.
Not for official use.
Created in Figma.
The new identity strikes a harmonious balance—a trustworthy, inviting demeanor while retaining a mature and refined aura.
I reimagined the visual direction to resonate with transparency, employing a modern yet approachable design palette. This is a snippet of my Figma mood boarding and mind map.
